What Makes Wholesale Reebok Sneakers So Popular?

What makes wholesale Reebok sneakers so popular? They aren't just for runners. Their sports footwear has a wide variety of uses, from everyday wear to high-performance gear. The company's history is filled with innovations and high-quality sneakers. The brand's name is synonymous with athletic shoes, and many people associate it with running. However, Reebok sneakers also have a long history of being popular with casual wear, too.

In 1982, Reebok released its first freestyle shoes, which became popular in gyms. In 1985, Reebok partnered with actor Cybill Shepherd to release a line of 'G-Unit' trainers. The iconic Union Jack logo was adopted by the brand as a symbol of a sport, and in 1986, the brand rebranded with a vector logo. The vector logo was introduced in 1986, signaling a new era for Reebok. The company's brand appeal is also increasing due to new deals with professional athletes, including football, soccer, basketball, and baseball.

Pump technology gave Reebok a competitive edge. In 1991, the Pump technology enabled users to pump air into their shoe to make the interior inflatable, making the shoe fit the wearer's foot better. This innovation was made possible by Dee Brown, who popularized Reebok running shoes by pumping them before completing a 'no look' dunk. This invention gave Reebok a new lease on life and led to the brand's meteoric growth.

The Reebok Speedlacing design was a breakthrough that other sneaker companies hadn't even considered. The brand was the first basketball sneaker to feature this feature. The company also partnered with Shaquille O'Neil, who became a brand endorser and directed the company's first commercials. These commercials proved to be a hit and helped Reebok reach a global audience.

While many aspire to become a billion-dollar company, Fireman remained committed to building a brand that was both popular and innovative. As his company expanded and changed its image, Fireman was a thorn in Nike's side. He continued to innovate and pushed his employees to do more. By 2004, Reebok had a partnership with all four major sports leagues, and he was now able to expand and develop its business.

The brand's reputation was first cemented with its innovative THE PUMP, which was released in 1989 and quickly became Reebok's calling card in the basketball world. The shoe had inflatable chambers, which allowed the wearer to create a custom fit that would improve the shoe's stability and support. The revolutionary technology was so groundbreaking that Reebok expanded into 28 countries around the world. In addition to bringing Reebok sneakers to the masses, the company has become one of the most popular brands in the world.

The brand's reputation for innovation led to several acquisitions, including the infamous Rockport in 1987. The company also acquired women's athletic apparel brand Avia. And finally, in 2004, Reebok acquired the Hockey Company. Reebok's sales in the US and internationally have increased steadily ever since. The company was able to expand beyond the fitness market by signing a licensing deal with the NFL, the NBA, and MLB.