What Equipment Do Retailers Need For Videography?
What equipment do retailers need for videography?
If you would like to maximize your retail sales, then taking videos of your wholesale products can be an excellent strategy for increasing your store's sales. You can use professional equipment, hire a freelancer, use your smart phone, use a GoPro camera, or use more professional equipment. Once you master the art of taking product videos, you can upload the videos to your ecommerce website, upload the videos to your YouTube channel, and share the videos on social media, including on WhatsApp and Facebook.
For example, if you received a new pallet of brand name children's clothing, you can take an "unpacking video", in which you show your customers the actual clothing that you received in the pallet, and share the excitement of receiving new wholesale products to your store.
Most videographers will have a collection of different pieces of equipment that they use when they are making a video. This equipment may be difficult to choose between, or it may be confusing to put together. In this article we will be discussing a few basic pieces of digital video equipment that you may already have lying around your house.
We are going to start with the camera. First of all, you will need a camera that can record both video and sound. You may already have a camera that is capable of both; if so, you will just need to upgrade the camera in order to record in either format.
Next, you will need to buy some other equipment. This may include tripod, lighting equipment, and editing equipment. These can be fairly inexpensive or very expensive, so be prepared. If you plan on doing a lot of shoots, you will probably want to spend more on all of these items.
Now, you will want to get a Videocam to record your recordings. A Videocam is actually pretty cheap and can easily be purchased at a local store. If you plan on doing a lot of videography, then you may want to invest in several at once so that you can do multiple cameras at once. A higher quality Videocam will definitely be more expensive, but you will have great memories and a lot of fun shooting your videos.
You may also want to purchase a HD Digital Video camcorder if you plan on making movies. Although, there are several moderately priced HD camcorders on the market, they are not usually all that expensive. If you are considering spending a lot of money, go with the high end model because you will have more options and features. You can even find some used models for next to nothing, especially if you look on the internet.
Next, you will want a few lighting packages. This is probably the most fun equipment that you can add to your own personal arsenal. A lighting package will basically give you the ability to control the lights that you use on your subject during your videography shoot. It can give you a lot of different effects and moods. Some people prefer to shoot black and white with a simple bulb while others want to try to create a mood using blue spectrum lighting. If you are just getting started with this type of photography, you may want to simply rent some cheap equipment first to get your feet wet.
Another very important piece of equipment that you will need for your videographer is a tripod. This may seem simple, but it is often times overlooked by many new photographers. A tripod is necessary because a lot of professional videographers will have a hard time juggling all of their equipment around without one. If you are a videographer who is struggling to keep up with the ever changing technology, then you may want to invest in a sturdy tripod that can hold a lot of weight. It can be extremely frustrating when you are trying to catch your falling off camera and having to jump back in the air to continue your shot.
These are three of the most important pieces of what equipment do you need for videography? If you can answer "all of the above" yes, then you will be well on your way to successfully increasing your wholesale product sales by using videos. If you are like the majority of retailers reading this article, you are looking for ways to cut costs. If that is the case, you need to start by cutting out the middleman and purchasing all of your equipment from a company online. Not only will you get the piece of equipment cheaper, but you won't have to pay anyone else to do it for you either.
When taking your videos, you will want to show your products from different angles, focus on the details that make your products unique, and take your time and explaining the benefits and uses of your products. While there is something to say for professionally produced commercials, a basic down to earth "unprofessional" video can really connect with consumers since they can see the product as it is, and get to see and hear your real life review of your wholesale products.
If you prefer to hire freelancers to create and edit videos for you, you can find video freelancers Fiverr.com