Webinars Can Be Used By Retailers To Sell Wholesale Products
A webinar can be a great way for retailers and wholesalers to present their wholesale products to current and potential customers. What exactly is a webinar? Well, it is an online mechanism by which retailers, wholesalers, and end users, can communicate in an organized group and visually interact with the wholesale products that are being offered. It is a medium through which business leaders, sales representatives, and other corporate executives can communicate in an interactive format. A webinar is a session, which usually lasts for at least thirty minutes, that can be hosted by the retailer, wholesaler, independent representative, importer, or manufacturer. Before the presentation, the attendees will have given permission for the webinar host to use their microphone and visual equipment. This allows the participants to be included in the presentation.
Trade associations that represent wholesale vendors can also webinars to cover important regulatory and business topics that can be of interest to their members.
Webinars can also be used to sell wholesale products.
For example, let's say that you are importing a new line of wholesale dresses into the Caribbean. You can now create a webinar to which you can invite boutique owners. In the webinar, you can showcase your new wholesale dresses, and answer any questions that your wholesale buyers might have.
Or, let's say that you are a boutique owner, and you would like to focus on increasing your online sales. You can create a webinar and show customers all of the products that you have in your boutique, while answering any questions that your customers might have.
Webinars can take many forms. They can be video-based, audio-based, or even live streamed. In order to benefit from a webinar, participants need to getup and be present in some form. Some Webinars provide links that will take the participant to a landing page where additional information and registration forms can be found. Others require attendees to click on buttons, enter data into forms, or perform other tasks such as voting, commenting on the webinar, or submitting documents and files.
Webinars are most beneficial when they provide comprehensive training or solutions to the attendees. When this happens, the presenter will benefit from a dual benefit: he can educate the audience and connect with his previous students; and, if he is using the webinar for coaching purposes, he can get a chance to reconnect with former students and talk with them face-to-face. A good webinar will help its participants feel like they got something out of the seminar experience, when they had really nothing to do with the content of the presentation. Most importantly, a webinar is the ideal way to introduce or share an exciting new product or service to your audience.
In order to get the maximum benefit out of a webinar, the presenter must first establish a relationship or connection with his or her audience. Webinars can create this connection, because they allow participants to be part of the presentation while it happens live. This allows the presenter to display, explain, and teach his or her audience in a way that can't be captured by a video or written report. Participants get the opportunity to ask questions during the webinar; the presenter can answer them via text chat; and, the audience gets to participate live, while the presenter is able to respond via audio streaming.
So, what does a webinar look like? Typically, a webinar consists of a slide-show type presentation that is played to an audience with a web cam or web-based software providing the interface. Depending on the nature of the webinar software, attendees may be able to watch the presentation on their computers at home or at work; or, they may be able to view the presentation on a website. There are also webinar platforms that provide a live chat with the presenter. Regardless of the interface, the attendees will need to be able to access and share the information being presented. In other words, you don't want your webinar participants to be searching for tips, notes, or instruction on how to do something, because it would defeat the whole purpose!
Another thing that is crucial to the success of a webinar is participation. The audience must be engaged in the presentation - participants need to actively participate in the "meeting" and not just view it passively. How can you know if your audience is even interested in your webinar presentation? Well, ask yourself these questions. Are the questions being asked relevant to the subject matter of your presentation? Are the attendees posing any questions that are outside of the scope of the presentation?
The other thing you need to consider is whether or not the webinar host has built-in question and answer functionality. Often, this is one of the most powerful ways for a presenter to engage his or her audience members. Most often than not, a web host will provide you with links to additional resources that the presenter will use in answering questions from the audience members. If the host isn't providing this, then you may want to consider contacting the webinar host for additional help.
A third consideration for webinar participation is the actual presentation itself. A webinar should be thought of as a live, or "on-demand" event - meaning that the presenter can choose to participate in it at any time. Since a webinar typically presents information to the attendees for less than one hour, it's easy to see why it's important to have some interactivity in the presentation. Fortunately, there are many ways to integrate interactivity into a webinar, including slide-in displays, instant messaging (Skype, Yahoo Messenger), audio streaming, and more. With the right integration, you can create a highly interactive virtual event that engages your audience and helps you make more money at the same time.
You can create a webinar for free by using Zoom.