30 Tips For Successfully Selling On Walmart.com

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Selling on Walmart.com can be a profitable venture if done strategically. Here are 30 tips to help you maximize sales and efficiency on the platform:

1. Apply and Get Approved as a Seller

  • Walmart Marketplace requires sellers to apply and get approval. Ensure your application is complete with accurate business details.

2. Understand Walmart’s Seller Criteria

  • Walmart favors reputable sellers with strong customer service, fast shipping, and competitive pricing.

3. Price Competitively

  • Walmart follows a low-price leadership model. Competitive pricing helps win the Buy Box and gain visibility.

4. Optimize Product Listings

  • Use high-quality images, detailed descriptions, and SEO-friendly titles with relevant keywords.

5. Use Walmart Fulfillment Services (WFS)

  • Walmart’s equivalent of FBA (Fulfillment by Amazon) allows sellers to store inventory in Walmart’s warehouses for faster shipping.

6. Offer Free & Fast Shipping

  • Customers prefer fast and free shipping, increasing the likelihood of conversion and winning Walmart’s Fast Shipping badge.

7. Provide Excellent Customer Service

  • Respond to inquiries promptly, resolve issues quickly, and maintain a high Customer Service Score.

8. Maintain High-Quality Ratings

  • Customer reviews and star ratings impact sales. Encourage satisfied customers to leave positive reviews.

9. Follow Walmart’s Listing Guidelines

  • Ensure compliance with Walmart’s rules on prohibited items, descriptions, and pricing policies.

10. Monitor Pricing with Repricer Tools

  • Walmart’s automated pricing tools help keep prices competitive while maintaining profit margins.

11. Participate in Walmart Sponsored Ads

  • Use Walmart Performance Ads (WPA) to boost product visibility and sales.

12. Offer Bundled Deals

  • Creating product bundles can differentiate your listings and increase average order value.

13. Leverage Walmart’s Promotions

  • Take advantage of Walmart’s rollbacks, clearance sales, and seasonal promotions to boost sales.

14. Optimize Product Titles for Search

  • Include key attributes like brand, size, color, and main keywords for better search ranking.

15. Ensure Inventory Accuracy

  • Overstocking or understocking can lead to order cancellations, hurting your seller score.

16. Use Walmart's Listing Quality Dashboard

  • Monitor and improve product listings based on Walmart’s feedback on titles, descriptions, and images.

17. Provide Clear & Detailed Product Descriptions

  • Highlight benefits, features, and specifications in bullet points to enhance readability.

18. Take Advantage of Walmart TwoDay Shipping

  • Enabling TwoDay shipping helps improve sales and ranking by offering quick delivery.

19. Sell on Walmart Marketplace and Walmart Canada

  • Expanding to Walmart Canada can increase your reach and revenue.

20. Understand and Follow Walmart’s Pricing Parity Rule

  • Walmart may delist your products if they find them at a lower price on competing marketplaces like Amazon.

21. Utilize Enhanced Content & Rich Media

  • Add videos and additional images to showcase products effectively.

22. Offer Competitive Returns & Refund Policies

  • Walmart has strict return policies; align yours with Walmart’s expectations to avoid penalties.

23. Monitor Seller Scorecard Regularly

  • Track performance metrics like Order Defect Rate (ODR), shipping speed, and customer service response times.

24. Manage Order Fulfillment Efficiently

  • Late shipments or cancellations negatively impact seller performance.

25. List in the Right Categories

  • Ensure your products are placed in the most relevant categories for better discoverability.

26. Optimize for Mobile Shopping

  • Many Walmart shoppers buy via mobile; ensure product listings are mobile-friendly.

27. Stay Compliant with Tax Regulations

  • Understand and properly collect sales tax based on state requirements.

28. Monitor Competitors and Market Trends

  • Stay updated on price trends and new product launches to maintain an edge.

29. Use Third-Party Tools for Automation

  • Inventory and repricing tools help manage operations efficiently.

30. Expand with Multi-Channel Selling

  • Integrate Walmart with Shopify, Amazon, and eBay to diversify sales channels.

Implementing these strategies cam help you grow and scale your Walmart.com business efficiently. 


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