30 Tips For Successfully Selling On Walmart.com
Selling on Walmart.com can be a profitable venture if done strategically. Here are 30 tips to help you maximize sales and efficiency on the platform:
1. Apply and Get Approved as a Seller
- Walmart Marketplace requires sellers to apply and get approval. Ensure your application is complete with accurate business details.
2. Understand Walmart’s Seller Criteria
- Walmart favors reputable sellers with strong customer service, fast shipping, and competitive pricing.
3. Price Competitively
- Walmart follows a low-price leadership model. Competitive pricing helps win the Buy Box and gain visibility.
4. Optimize Product Listings
- Use high-quality images, detailed descriptions, and SEO-friendly titles with relevant keywords.
5. Use Walmart Fulfillment Services (WFS)
- Walmart’s equivalent of FBA (Fulfillment by Amazon) allows sellers to store inventory in Walmart’s warehouses for faster shipping.
6. Offer Free & Fast Shipping
- Customers prefer fast and free shipping, increasing the likelihood of conversion and winning Walmart’s Fast Shipping badge.
7. Provide Excellent Customer Service
- Respond to inquiries promptly, resolve issues quickly, and maintain a high Customer Service Score.
8. Maintain High-Quality Ratings
- Customer reviews and star ratings impact sales. Encourage satisfied customers to leave positive reviews.
9. Follow Walmart’s Listing Guidelines
- Ensure compliance with Walmart’s rules on prohibited items, descriptions, and pricing policies.
10. Monitor Pricing with Repricer Tools
- Walmart’s automated pricing tools help keep prices competitive while maintaining profit margins.
11. Participate in Walmart Sponsored Ads
- Use Walmart Performance Ads (WPA) to boost product visibility and sales.
12. Offer Bundled Deals
- Creating product bundles can differentiate your listings and increase average order value.
13. Leverage Walmart’s Promotions
- Take advantage of Walmart’s rollbacks, clearance sales, and seasonal promotions to boost sales.
14. Optimize Product Titles for Search
- Include key attributes like brand, size, color, and main keywords for better search ranking.
15. Ensure Inventory Accuracy
- Overstocking or understocking can lead to order cancellations, hurting your seller score.
16. Use Walmart's Listing Quality Dashboard
- Monitor and improve product listings based on Walmart’s feedback on titles, descriptions, and images.
17. Provide Clear & Detailed Product Descriptions
- Highlight benefits, features, and specifications in bullet points to enhance readability.
18. Take Advantage of Walmart TwoDay Shipping
- Enabling TwoDay shipping helps improve sales and ranking by offering quick delivery.
19. Sell on Walmart Marketplace and Walmart Canada
- Expanding to Walmart Canada can increase your reach and revenue.
20. Understand and Follow Walmart’s Pricing Parity Rule
- Walmart may delist your products if they find them at a lower price on competing marketplaces like Amazon.
21. Utilize Enhanced Content & Rich Media
- Add videos and additional images to showcase products effectively.
22. Offer Competitive Returns & Refund Policies
- Walmart has strict return policies; align yours with Walmart’s expectations to avoid penalties.
23. Monitor Seller Scorecard Regularly
- Track performance metrics like Order Defect Rate (ODR), shipping speed, and customer service response times.
24. Manage Order Fulfillment Efficiently
- Late shipments or cancellations negatively impact seller performance.
25. List in the Right Categories
- Ensure your products are placed in the most relevant categories for better discoverability.
26. Optimize for Mobile Shopping
- Many Walmart shoppers buy via mobile; ensure product listings are mobile-friendly.
27. Stay Compliant with Tax Regulations
- Understand and properly collect sales tax based on state requirements.
28. Monitor Competitors and Market Trends
- Stay updated on price trends and new product launches to maintain an edge.
29. Use Third-Party Tools for Automation
- Inventory and repricing tools help manage operations efficiently.
30. Expand with Multi-Channel Selling
- Integrate Walmart with Shopify, Amazon, and eBay to diversify sales channels.
Implementing these strategies cam help you grow and scale your Walmart.com business efficiently.