How to Sell Jewelry on Amazon
If you want to sell jewelry on Amazon, there are a few things you need to do to make it work. If you plan to sell pins, you should buy them in bulk, as this will save you money. If you plan to sell jewelry, you should also be sure to price your products properly, communicate with your customers, and find a reliable supplier. Here are some tips to get started:
Selling pins in bulk to avoid referral fees
If you're looking to start selling on Amazon, you may be wondering if selling pins in bulk is the way to go. Amazon charges 20% of your profits as referral fees, but it's less than two dollars per pin. If you choose to sell only a few pins, you'll be forced to pay this referral fee, which is more than you'll earn from selling individual ones. Selling in bulk is the way to avoid the referral fee and get more sales for your pins.
First, remember that Amazon charges a referral fee for every sale you make. Depending on the category, this fee may range anywhere from 2% to 38%. The percentage will vary, though, and can range anywhere from 2% for Fine Jewellery -Gold Coins to 38% for Warranty Services. Keep in mind that this fee can change frequently as Amazon adds new categories, merges categories, and splits them.
Pricing your jewelry
One of the first steps to pricing your jewelry on Amazon is to learn about the costs involved. You'll need to calculate the wholesale cost of your materials, such as beading thread. Then divide that number by 50 to get your final price. Remember that you cannot sell your jewelry outside the U.S., so your final price may be different from your wholesale cost. This article will provide you with some general guidance. It also contains a pricing formula.
The price you set should be competitive with other jewelry on Amazon. Make sure you use relevant search terms to attract shoppers. Besides, you don't want to misrepresent your product. If you have any questions, you can also edit your listing. You can even upload product photos and information. However, keep in mind that the more pictures you have, the more buyers you will attract. You can also increase your sales by offering trendy designs at the most affordable prices.
Communicating with customers
One way to increase customer satisfaction is to offer services that add value to the customer's experience. For example, offer free cleaning and sizing services, a lifetime warranty program, or appraisals. These are all ways to show prospective customers why they should purchase jewelry from your company. Look at the competition and figure out what sets your company apart from them, and communicate those differentiators. By doing so, you will increase your customer satisfaction and turn your differentiators into opportunities.
Moreover, online selling provides more exposure for your items. If your jewelry is crafted from dark materials, it will not have many buyers locally. This is why selling such products online will give you the opportunity to reach out to a vast audience online. Nano Jewelry, for example, contains crystals with microscopic inscriptions. Although this type of jewelry is unique and may not sell well in local stores, there are thousands of interested buyers online.
Finding a credible supplier
If you want to sell jewelry on Amazon, there are a few things you need to know about finding a credible supplier. You can do this by researching a manufacturer's NAICS code, or North American Industry Classification System code. Most manufacturers list their products by NAICS code, and you can find this information online or at a library. Ensure the manufacturer is reputable, and avoid relying on a single member of the community.
It is also helpful to find a wholesale directory like SaleHoo, which lists more than 8000 trusted suppliers. This directory has helped 137,000 sellers find their suppliers, and it has a review system, so you can filter the suppliers by their ratings. In addition, it's a good idea to use a wholesale directory to source branded products. If you're just starting out on Amazon, you'll want to look for a supplier that can give you good reviews and a competitive price.