Generating backlinks for your website is a great strategy for increasing the positioning of your website in the search results.

The higher your website appears in the search results, meaning the closer that your website is to being the first result seen when a shopper does a search, the more traffic that your website can receive.

The more traffic that your website receives, the more prospective customers you can have, and the more prospective customers that you have, the more potential sales that you can have.

So what is a backlink?

A backlink is simply a link on someone else's website that directs visitors to your website.

For example, let's say that you have a website devoted to selling wholesale dresses that are made in Nigeria. A website devoted to the fashion scene in Nigeria decides to write an article about your website, and at the end of the article the author includes a link to your website. Readers can click on the link and be taken to your website.

Backlinks help your website, since Google values credible backlinks as indicators that your website offers information, or products, that are of interest to those searching for information or products in a certain niche. Additionally, backlinks are also important because they can directly bring you prospective customers who are searching for the information or products that you have to offer.

You can generate backlinks by writing articles and submitting them to search directories (although this method doesn't work as well as it did in prior years), you can write guest posts on other people's websites, you can write Facebook posts and include a link to your website, and you can upload videos to YouTube, and include your link in the video description.

The challenge is finding websites that you can create backlinks on, and in developing a strategy for developing backlinks.

SEMrush can help you navigate the backlink world, and provide you with information on how to gain the best possible backlinks. 

SEMrush offers a 7 day free trial, so you can try out their service, and only pay for a membership if you like the results.