How To Find Wholesale Suppliers For Amazon FBA


Starting an Amazon FBA (Fulfillment by Amazon) business can be a lucrative venture, but one of the most critical aspects of your success is sourcing products from reliable wholesale suppliers. Finding the right wholesale suppliers can be challenging, but with the right strategies and resources, you can build a profitable FBA business. This comprehensive guide will walk you through the step-by-step process of finding wholesale suppliers for Amazon FBA, including valuable tips, resources, and real-world examples.

Section 1: Understanding Wholesale Sourcing for Amazon FBA

Before diving into the specifics of finding wholesale suppliers, it's essential to understand the fundamentals of wholesale sourcing for Amazon FBA.

1.1. What is Wholesale Sourcing for Amazon FBA?

  • Wholesale sourcing involves purchasing products in bulk from manufacturers or distributors at a discounted rate and then selling those products on Amazon's platform. FBA allows you to store your inventory in Amazon's fulfillment centers, enabling efficient order fulfillment.

1.2. Benefits of Wholesale Sourcing for Amazon FBA:

  • Access to a wide variety of products.
  • Reduced inventory management and shipping hassle.
  • Prime eligibility for your products, enhancing sales potential.
  • Scaling opportunities due to consistent product supply.

Section 2: Steps to Find Wholesale Suppliers for Amazon FBA

Now, let's explore the step-by-step process of finding reputable wholesale suppliers for your Amazon FBA business.

2.1. Market Research

Before you start searching for suppliers, identify the product niches you want to focus on. Use Amazon's Best Sellers and Amazon's Product Research Tools to determine market demand and potential profitability.

2.2. Legal Requirements

Ensure you have all the necessary legal documents, such as a business license, tax ID, and sales tax permits. Some suppliers may require these documents before working with you.

2.3. Online Wholesale Directories

There are several online wholesale directories and platforms where you can find potential suppliers. Some popular ones include:

  • Alibaba
  • SaleHoo
  • Thomasnet
  • WholesaleCentral
  • Worldwide Brands

2.4. Trade Shows and Exhibitions

Attending industry-specific trade shows and exhibitions can be an excellent way to meet potential suppliers face-to-face, establish relationships, and evaluate product quality. Trade show directories like Trade Show News Network can help you find relevant events.

2.5. Supplier Directories

Many manufacturers and distributors have their own websites. Search for them on Google or use supplier directories like Kompass and Yellow Pages to find their contact information.

2.6. Wholesale Marketplaces

Some wholesale marketplaces, such as Wholesale Amazon and B2B marketplaces like Global Sources, can connect you with suppliers who are familiar with selling to Amazon FBA sellers.

Section 3: Vetting and Selecting Wholesale Suppliers

Once you've identified potential suppliers, it's crucial to vet them thoroughly to ensure they meet your business's needs and standards.

3.1. Supplier Verification

Verify the authenticity of potential suppliers by checking for:

  • Business registration and licenses.
  • Contact information (phone numbers, addresses).
  • Online reviews and ratings.
  • Payment terms and conditions.

3.2. Request Samples

Before committing to a wholesale partnership, request product samples to evaluate quality. Assess packaging, labeling, and overall condition.

3.3. Communication

Establish clear communication channels with potential suppliers. Discuss terms, pricing, minimum order quantities (MOQs), and shipping options. Ask questions and clarify any doubts.

3.4. Negotiate Terms

Negotiate pricing and terms with suppliers to ensure you can maintain a competitive edge on Amazon while maintaining profitability.

Section 4: Real-World Examples

To illustrate the process of finding wholesale suppliers for Amazon FBA, here are two real-world examples:

4.1. Example 1: Electronics Accessories

  • Niche Selection: Electronics accessories, such as phone cases and chargers.
  • Sourcing Method: Using Alibaba and Thomasnet, the seller identified multiple suppliers offering the desired products.
  • Vetting Process: The seller requested samples from three different suppliers and negotiated favorable terms with the selected supplier.
  • Result: Successfully sourced electronic accessories, listed them on Amazon FBA, and achieved consistent sales.

4.2. Example 2: Home and Kitchen Products

  • Niche Selection: Home and kitchen products, including cookware and utensils.
  • Sourcing Method: Attended a home and kitchen trade show, where the seller established relationships with several suppliers.
  • Vetting Process: The seller visited the suppliers' manufacturing facilities, discussed terms, and obtained samples.
  • Result: Successfully sourced a range of home and kitchen products, leveraging the personal relationships built at the trade show.


Finding wholesale suppliers for Amazon FBA is a crucial step in building a successful e-commerce business. By following the steps outlined in this comprehensive guide and utilizing the provided resources, you can establish reliable partnerships, source quality products, and thrive as an Amazon FBA seller. Remember that ongoing supplier relationships and diligent research are key to long-term success in the competitive world of e-commerce.