How To Find Department Store Buyers
Linking with the right department store buyer is crucial to establishing a brand. Whether you rely too heavily on online sales or for expansion purposes, selling to retailers is an excellent way to not only create brand awareness and boost revenue but also to nurture the kind of network connections necessary to be successful. In fact, getting your products into the department stores via traditional retailers can be a magnificent growth strategy. Department stores can do wonders for both your product and business processes as well as the business as a whole. Hence, learning how to find department store buyers to sell your products is a crucial skill to possess. Here are a
few pointers on how to do the same.
Ideally, you will be utilizing a digital platform that allows you to uncover department stores by location, brands, and category. This information along with other research such as customer reviews is central in determining whether your brand fits the demographic and the demands of the consumer. Essentially, you are trying to determine why this department store will care about your product, what value it adds, or a gap it fills. Ensure your product aligns with their merchandising plans. This information is vital not only to structure a precise and compelling pitch but also to identify the viability of the department store and the market at large. Don’t be fearful of reaching out and selling yourself. Department store buyers, such as Walmart buyers, usually only give you a limited amount of time to pitch your product, so it is imperative to be equipped with a crisp presentation. Provide critical data on your merchandise, such as product warranties and price points as well as data on consumer needs.
One of the preeminent ways to find a department store buyer is to build a concrete following through social media sites such as Twitter even before you ever enter for that pitch. Establishing a name for yourself will ensure your brand equity is known even before you approach their store. Basically, exposure is key to finding a department store buyer. Begin small and vend at independent stores as well as Web shops since more exposure equals better sales which create legitimacy for your product. A genuine product is one which is desirable to consumers, and in turn, appealing to the department store buyers. Growing the business and building your brand is essential as the large margins and low volumes demanded by the department store buyers could prove challenging. The biggest misgiving many retail chains have with small businesses is inconsistency. Thus, dependably supplying smaller stores is a strong indicator of your capability to work with a big chain.
A number of websites are suited to the purpose of finding a department store buyer, for instance - Wholesale Matchmaker. This platform allows you the opportunity to introduce your brand to a fresh round of department stores each month, and you can even send personalized emails to the retailers. Another website instrumental in finding a department store buyer is RangeMe. This site exposes your product to thousands of retailers, including Whole Foods, Target, Petco, and more. The retailers can subsequently place orders for your product directly through this platform. If you're struggling to introduce yourself to new stores, Wholesale in a Box matches you with retailers interested in all types of products for a monthly fee.
While every product and industry is different, the one constant is those with tenacity unfailingly have better odds of victory. Uniqueness and variance are fundamental, as they promote interest in your product. The superlative retail products usually have the highest margins, smallest footprint and fastest turnover. This basically means they make a lot of money vending a product numerous times in a small area. Tailoring your product to this model is a key step in finding a department store buyer.