How To Find, And Import, Wholesale Products From Italy To The US


Italy is renowned for its rich cultural heritage, exquisite craftsmanship, and high-quality products, making it an ideal source for importing wholesale goods to the United States. Whether you're an established business looking to expand your product line or an entrepreneur seeking to start a new venture, importing Italian products can be a lucrative endeavor. This comprehensive guide will walk you through the process of finding, importing, and distributing wholesale products from Italy to the US, providing valuable insights, resources, and examples along the way.

Section 1: Research and Preparation

1.1 Identify Your Niche and Market:

Before diving into the world of importing, it's crucial to identify your niche and target market. Consider what types of Italian products are in demand in the US and which ones align with your business goals.

1.2 Conduct Market Research:

Use market research tools like Statista, IBISWorld, and Euromonitor to gather data on consumer trends, market size, and competitors in your chosen niche.

1.3 Business Planning:

Create a detailed business plan that outlines your goals, budget, and import strategy. Determine the legal structure of your business and comply with all necessary regulations.

Section 2: Finding Italian Wholesale Suppliers

2.1 Trade Shows and Exhibitions:

Attending trade shows like Vinitaly (wine), Pitti Uomo (fashion), or MACEF (home goods) in Italy can help you connect with potential suppliers. Keep an eye on events relevant to your niche.

2.2 Online B2B Marketplaces:

Websites like Alibaba, Global Sources, and TradeIndia can be valuable resources for finding Italian suppliers. Ensure that the suppliers you contact have a strong reputation and positive reviews.

2.3 Italian Chamber of Commerce:

The Italian Chamber of Commerce in the US and their counterparts in Italy can provide a list of reliable Italian suppliers and facilitate business connections.

2.4 Directories:

Consider using directories such as Italy Export, Kompass, or Italy Business Guide to find Italian wholesalers.

Section 3: Importing Italian Wholesale Products

3.1 Import Regulations and Compliance:

Understand the US import regulations, including customs, tariffs, and duties. Familiarize yourself with product-specific regulations from agencies like the FDA or USDA.

3.2 EIN and Customs Bond:

Obtain an Employer Identification Number (EIN) from the IRS and secure a customs bond to facilitate the import process.

3.3 Freight and Logistics:

Choose a reliable freight forwarder or shipping agent experienced in importing from Italy. Compare shipping options, such as air freight and sea freight, based on your budget and product type.

3.4 Import Documentation:

Prepare necessary import documents, including the Commercial Invoice, Bill of Lading, Packing List, and any required permits or licenses.

Section 4: Distribution and Marketing

4.1 Warehousing and Storage:

Decide whether you'll store inventory yourself or utilize a third-party fulfillment center. Efficient warehousing is essential for timely order fulfillment.

4.2 Marketing and Branding:

Create a marketing strategy tailored to your Italian products. Highlight their unique qualities, craftsmanship, and Italian heritage in your branding and advertising.

4.3 Selling Channels:

Consider selling through various channels, such as your website, e-commerce platforms like Amazon and eBay, or wholesale to retailers.

Section 5: Post-Import Considerations

5.1 Quality Control:

Implement strict quality control measures to ensure the products meet your standards and comply with US regulations.

5.2 Customer Service:

Provide excellent customer service to build trust and foster customer loyalty. Address any inquiries or concerns promptly.

5.3 Scaling Your Business:

As your business grows, consider expanding your product line, exploring new niches, or entering other international markets.


Importing wholesale products from Italy to the US can be a rewarding venture, but it requires careful planning, research, and diligence. By following the steps outlined in this guide, you can successfully find, import, and distribute Italian products while building a profitable and sustainable business.


  1. U.S. Customs and Border Protection (CBP):
  2. U.S. Food and Drug Administration (FDA):
  3. U.S. Department of Agriculture (USDA):
  4. Italian Chamber of Commerce in the US:
  5. Italy Export - Italian Trade Agency:
  6. Kompass:
  7. Italy Business Guide:


  1. Successful Italian Wine Importer: A case study of a US-based business that imports high-quality Italian wines and successfully markets them to restaurants and consumers.
  2. Fashion Retailer: A startup's journey of importing Italian fashion products and establishing an e-commerce brand.
  3. Gourmet Food Distributor: An example of a company specializing in importing Italian gourmet food products and distributing them to local retailers and online customers.