How to advertise a Shopify store on Facebook

How to advertise a Shopify store on Facebook

Online buy and sell sites gives you the option to sell your products online. This kind of activity however, required a bit of experience on the web in order for you to be able to present your products to your future customers in the way that you want to. If you are worried about it being complicated or if you are new to the whole development and coding stage, you don’t have to worry as you can always sell on Shopify.

Shopify is an ecommerce solution that gives you an option to set up an online store so that you can sell your products to the people in the internet. It gives you an option to organize your products, customize your online store, accept different payment methods, chat with your buyers and ship items and track them. These are all doable in just a few clicks. Shopify is a comprehensive website and it is very simple to sign up. You can even use their 14-day free trial, so you can start customizing your store and experimenting.

Now the trick in making it big in the online market is by fully advertising your store, and one of the best places to advertise your products is Facebook. Billions of people use Facebook daily to connect with people, watch videos, upload pictures and more. It is also the perfect place to advertise your Shopify page. But the question is, how do you advertise your Shopify store on Facebook?

The first step that you would need to do is to create a Facebook page. The Facebook page is where you can promote your products, do paid advertisements and create stores for your business online. Once you have your Facebook page and Shopify store ready, you can link them together. All that you would need to do is to go to the Shopify app store and search for the Facebook store app, once you see the link it will then ask you if you want to link your Shopify store and Facebook store together, just like on “Okay”. It will them merge the two stores together and both information that you have placed on the stores will be seen.

You can also start customizing your layout and organize your products into categories for easy inventory and viewing. Once your store is available for viewing, people can see the tab on your Facebook page and they can start scrolling through the items that you have listed in both Shopify and Facebook. All the product descriptions will appear exactly how they show on your main site. When a customer wants to purchase an item from you, they can use their smartphones safely.

Another important thing to do is to create your email list, these are potential repeat customers who will wait to hear from you about your new products and new uploads. People do not buy much from a new seller on a website, but once they see how organized you are with your store and you offer to include them in the email list, it would build trust between you and the customer. The email list will also serve as your Newsletter, so instead of going through the people on your list one by one, it would automatically send your notification to all of them at once.