Email autoresponders can be one of the most powerful online marketing tools for retailers and wholesalers.

What is an email autoresponder? Simply put, an autoresponder is any software that enables retailers and wholesalers to automatically respond to and/or sent email to a specified customer or customer segment. These days, with the proliferation of the autoresponder email providers, there are many different programs which can be used as an email autoresponder. There are providers such as Aweber, Getresponse, and ConstactContact.

Why would a retailer or wholesaler need an email autoresponder? There are many reasons why you might want or need one. First, if you're a boutique owner, you might want to send prospects updates when you receive a new collection of brand name designer dresses. Second, an autoresponder series can help you grow your business organically by sending targeted prospects personalized, or customized emails. Third, in an ever-expanding digital marketplace, online retailers are finding that sending targeted emails to leads is the fastest and easiest way to develop relationships with new customers.

Retailers and wholesalers know how increasingly difficult it can be to stand out among the competition. By using an autoresponder, product sellers can keep their customers informed and updated, as well as provide their customers wit an easy way to remember their businesses. 

For example:

If you have a dress boutique in Lagos, Nigeria, and you want to keep your customers to remember your boutique, you can send them emails that can provide your customers with helpful fashion tips, plus special sales offers on your dresses.

If you have a wholesale warehouse in Dubai, you can use an autoresponder to update your customers when you receive a new container of wholesale merchandise.

If you have a showroom in the New York City Fashion District, you can keep your customers aware of the different product lines that you carry.

Basic auto responders fall into two general categories - those that send pre-written emails and those that allow the user to control the content of the message. In most cases, the pre-written options tend to be less effective and often get passed over because they are seen as less professional, or as annoying "spam." This is why it's important to have a custom email autoresponder - because it allows you to customize the messages, so that you can effectively and professionally nurture every lead opportunity that comes through the sales funnel.

Email autoresponders fall into two categories - those that send pre-written messages, and those that allow the user to control the content of the message. If your marketing plan focuses on selling to prospects and clients, then a pre-written email might be the way to go. However, if your main goal is to inform, educate, or keep informed customers well informed, then it's best to build your list organically with email autoresponders. There are many different types of autoresponders available, including lead capture, confirmation email, and opt-in email autoresponders. Depending on your needs and goals, you will want to evaluate which types of autoresponders are the most appropriate for your situation.

Lead capture and confirmation emails are a series of webinar pre-written messages that are sent back and forth with the customer purchase. The lead capture panel enables you to capture information from a lead before sending them on their way with the purchase. The confirmation email autoresponder series collects and contains various pieces of data from each customer purchase. These pieces of information include the name, address, phone number, date of birth, gender, and other general information about the customer.

Webinar automation is also an option when using email marketing. With webinar automation, your webinar software allows for the use of the webinar recording, presentation sharing, slide presentation sharing, and other functions so that you can easily move, copy, paste, and distribute from one computer to another without any loss of productivity or content. Webinar automation is often an integral part of email marketing.

Of course, one of the main purposes of email marketing is to capture valuable contact information. In this case, onboarding emails are used to indicate that a customer has requested more information about a particular product or service. This is where opt-in email addresses come in. These are the email addresses that have provided information on their preferences pertaining to opt-in subscriptions. They will be asked again for their permission to subscribe to opt-in lists or newsletters.

Autoresponders and workflows are designed to make the process of collecting emails easier for the marketer and more effective for the end user. Autoresponders and workflows are very easy to work with and are the foundation of any email marketing campaign. There are many different types of workflows and autoresponders. Be sure to work with a company that understands your needs and the specific workflows you need for your business.