Via Trading, headquartered in Los Angeles County, California, has established itself as one of the leading names in the U.S. liquidation and surplus goods market. Known for its transparency, flexibility, and wide-ranging inventory, the company provides a bridge between major retailers and resellers seeking affordable merchandise by the pallet or truckload. Through its well-organized distribution system and customer-focused business model, Via Trading has become a reliable resource for resellers looking to scale their operations efficiently.
Direct Access to Major Retailers’ Surplus Goods
Via Trading sources liquidation inventory directly from large U.S. retailers, distributors, and manufacturers. Its product range includes general merchandise, apparel, electronics, tools, cosmetics, furniture, and more. This direct sourcing gives resellers access to authentic, brand-name goods that would otherwise be inaccessible at traditional wholesale prices. The company’s inventory includes both customer returns and shelf-pulled merchandise, ensuring a steady flow of diverse product categories throughout the year.
Truckload and Pallet Purchasing Options
One of Via Trading’s primary strengths lies in its flexible purchase structure. Buyers can start small with pallet purchases or move up to full truckload orders as their business grows. The company’s truckload programs cater to experienced resellers, liquidators, and discount retailers who require large-scale shipments for warehouse distribution or retail stocking. Each truckload typically contains mixed inventory from well-known retail chains, giving buyers the opportunity to maximize value per unit.
Transparent Product Information and Condition Grading
Via Trading emphasizes full transparency regarding the condition of its products. Each lot is categorized into specific conditions such as new, shelf-pulled, or customer returns. Detailed manifests are available for many loads, helping buyers assess resale potential before committing to a purchase. This structured approach allows resellers to make informed decisions based on quality, product mix, and projected profit margins.
In-Person and Online Buying Experience
The company offers both online and in-person purchasing options. Its Lynwood, California facility includes a large liquidation warehouse where buyers can inspect pallets before buying—a rare level of transparency in the liquidation industry. For remote buyers, Via Trading’s website provides clear images, manifests, and load descriptions, making it easy to browse and order from anywhere in the U.S. or abroad.
Support for Small and Large Resellers
Via Trading caters to both small startup resellers and established wholesale businesses. The company frequently works with flea market vendors, discount store owners, online sellers, and exporters. For new entrants to the liquidation trade, Via Trading offers educational resources, videos, and staff guidance on how to evaluate loads, calculate resale potential, and manage logistics.
Logistics and Nationwide Shipping Solutions
The company maintains a strong logistics network capable of coordinating shipments nationwide. Whether purchasing a single pallet or multiple truckloads, Via Trading assists buyers with freight arrangements to ensure timely and cost-effective delivery. This support system helps smaller businesses overcome one of the biggest challenges in liquidation sourcing—transportation management.
Consistent Inventory Turnover and Variety
With a constantly rotating selection of inventory, Via Trading ensures a steady supply of new opportunities for resellers. Loads may include general merchandise, mixed retail returns, or category-specific pallets such as apparel, tools, or health and beauty products. The company’s continuous restocking process enables buyers to return regularly for new deals without relying on a limited set of suppliers.
Reputation for Integrity and Long-Term Relationships
In an industry often marked by unpredictability, Via Trading has earned a strong reputation for reliability and ethical business practices. Its commitment to clear communication, accurate manifests, and straightforward pricing has built trust among thousands of repeat customers. Many long-time resellers view Via Trading not just as a supplier but as a strategic partner in business growth.
Expanding the Reach of the Liquidation Market
By connecting retailers’ excess goods with small and medium-sized resellers, Via Trading plays a key role in the circular retail economy. Its efforts reduce waste, promote sustainability, and support entrepreneurship across multiple resale channels—from brick-and-mortar discount stores to online marketplaces.
Via Trading’s combination of flexibility, transparency, and large-scale supply options has positioned it as one of the most accessible and respected liquidation wholesalers in North America. Whether for resellers sourcing their first pallet or established distributors managing full truckloads, the company continues to offer dependable pathways into the growing secondary merchandise market.