Via Trading Corp. has established itself as one of the leading gateways for entrepreneurs and small retailers entering the wholesale and liquidation market. Based in Los Angeles County, California, the company has built a reputation for providing accessible entry points to the secondary goods industry through flexible purchasing options, transparent lot listings, and extensive buyer education programs.
Founded in 2002, Via Trading sources surplus and customer-returned merchandise from major U.S. retailers including Walmart, Target, Home Depot, Lowe’s, and Amazon. The company offers a wide assortment of categories—ranging from apparel and electronics to general merchandise, tools, cosmetics, and housewares—available in pallets, truckloads, and smaller case lots. This range allows new buyers to start with low-volume purchases while gaining experience in inventory evaluation and resale strategies.
Unlike traditional liquidation firms that focus solely on bulk transactions, Via Trading emphasizes customer support and training. Its wholesale marketplace provides detailed manifests, product condition grades, and estimated retail values, giving buyers clarity before committing to purchases. The company also operates an on-site showroom in Lynwood, California, where buyers can inspect inventory in person before purchasing.
Education has become a central component of Via Trading’s model. The company publishes buyer guides, profit calculators, and resale tutorials to help newcomers understand logistics, product handling, and market demand. Its team assists new entrants in identifying which product categories align best with their resale channels, whether flea markets, discount stores, or online platforms like eBay, Amazon, and Whatnot.
Via Trading’s structure reflects broader trends in the $700 billion U.S. secondary goods market, which continues to grow as returns, overstock, and supply-chain inefficiencies feed the liquidation ecosystem. Many independent entrepreneurs rely on companies like Via Trading for accessible, ready-to-ship inventory that doesn’t require manufacturer contracts or import commitments.
The firm’s ability to combine reliable sourcing with practical guidance has made it a cornerstone for first-time wholesalers and resellers. As liquidation markets expand and retail returns continue to rise, Via Trading’s approach—blending transparency, education, and manageable purchasing volumes—positions it as one of the most effective starting points for new entrants into the wholesale industry.