Skechers and New Balance are two of the most popular and trusted footwear brands in the market, known for their comfort, style, and broad consumer appeal. For entrepreneurs and resellers, closeout inventory from these brands presents a golden opportunity to build a profitable business. By purchasing overstock, discontinued lines, or liquidated products at deeply discounted prices, sellers can tap into high-demand sneakers and activewear while maintaining healthy profit margins.
Why Skechers and New Balance Are Ideal for Resale
Both Skechers and New Balance have strong, loyal customer bases. Skechers is well-known for casual, athletic, and lifestyle shoes, while New Balance is synonymous with running, training, and performance footwear. Their products consistently sell well online and in physical stores, which makes closeout inventory a low-risk, high-reward option for resellers.
Sourcing Closeout Inventory
Closeouts can be sourced from a variety of channels including retailer liquidations, warehouse overstock, and online liquidation platforms. These lots often include popular models, limited editions, or seasonal inventory that retailers want to move quickly. Buying in bulk from trusted suppliers ensures authenticity, quality, and accurate product counts—crucial factors for maintaining customer trust and maximizing profits.
Pricing for Profit
The key to profiting from Skechers and New Balance closeouts is understanding your costs and potential resale value. Factor in the purchase price, shipping, storage, and any platform fees to determine optimal pricing. Sneakers purchased at 50–80% below retail can provide substantial margins while still remaining attractive to buyers. Highlighting the brand names and their popular features, such as comfort technology or performance enhancements, can justify higher resale prices.
Selling Channels
Diversifying where you sell your inventory increases your chances of fast turnover. Online marketplaces such as eBay, Amazon, Poshmark, and StockX are ideal for reaching a large audience. Social media platforms and local sneaker or footwear events are also effective for direct-to-consumer sales. Combining multiple channels ensures your inventory moves efficiently and reduces reliance on a single platform.
Marketing Strategies
To stand out in the competitive footwear resale market, quality marketing is essential. Use clear, high-resolution images and detailed descriptions highlighting the shoes’ features, sizes, and conditions. Promote limited edition or high-demand models to attract enthusiasts. Engaging with sneaker communities online can also help build credibility and drive traffic to your listings.
By strategically sourcing Skechers and New Balance closeouts, pricing competitively, and selling through multiple channels, resellers can build a profitable footwear business. Leveraging these trusted brands allows you to provide desirable products at discounted prices while maintaining strong margins.
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